Winston-Salem Interior Photography: Custom Built Home for Parade of Homes Association House |

Custom Built Home Interior- Living Room featuring a fireplace, floor-to-ceiling sliding glass doors and finished with Ethan Allen furniture.
Maple Chase Lane, Brookberry Farm Neighborhood in Winston-Salem

An absolutely BEAUTIFUL Collaboration

During the 2022 Fall Parade of Homes, I was able to photograph the HBA Association House located in the Brookberry Farms Neighborhood, in Winston-Salem, North Carolina. This custom home was built in collaboration with some the area’s top builders from the Home Builders Association of Winston-Salem. These builders include Homes by Jonathan Lee, Veritas Construction, and more. While I have done photoshoots for the HBA before, this was my first time getting to photograph a home by Jonathan Lee.

I have to say this high end home was really a privilege and a pleasure to photograph. When a home is meticulously built and stunningly staged, it makes creating breathtaking photos that much easier, which is a good thing because I only had one hour to photograph and two more hours to edit before these had to be delivered.

Custom Built Home Exterior- White brick façade with large windows, covered porch, wooden front door and grey shingled roof.

The Interior Photography

I was commissioned to photograph this home to feature the builders’ skill in designing and constructing a high end home.  These photos were used in the Home Builder’s Association Awards Ceremony and it won Platinum Level at the awards. Check out the photos below and you can certainly see why!

Custom Built Home Interior- Livingroom view into kitchen and foyer with staircase.  Ethan Allen furniture featured.
I love how this shot captures nearly the entire layout of the first floor.

Due to the time constraints of this shoot, I decided to use mostly ambient light (except where the light fixtures cast beautiful shadows). There was such great natural light pouring in from the large windows and the floor-to-ceiling sliding doors.

Custom Built Home Interior- Living Room featuring a fireplace, floor-to-ceiling sliding glass doors and finished with Ethan Allen furniture.
Peep the fireplace. Editing secret: The gas lines hadn’t been put in yet so the flames in the fireplace were added in photoshop.

I shot 5 different exposures for ambient light to account for different shadows and often times 2-4 flashed exposures.  I flashed each space to make sure I maintained the correct colors. Then in my editing I simply layered my ambient shots to get the perfect blend of light and color. I wanted to be sure to capture the balance of warm and cool colors so well executed in this design.

Custom Built Home Interior- Living room featuring floor-to-ceiling sliding glass doors, large wooden ceiling beams, wing back chairs and sofa around coffee table and view of island in kitchen.

This home was staged by Alicia Lee of Homes by Jonathan Lee and done entirely with Ethan Allen Furniture. Pieces like the Zebra Print Wilder Wing Chairs and the Dynasty Square Coffee Table give such spunk and personality to the space.

Custom Built Home Interior- Kitchen view into Living Room, showcasing kitchen island with stools.

By far one of my favorite shots was this view of the kitchen into the living room, as it shows the stunning countertop while keeping the living room extra sharp. It really gives you a good grasp of the combined spaces and highlights some of the design features that we might have missed from another angle.

More of the kitchen below!

A Simply Stunning Dining Room

Right off the main entrance in the dining room, the Florian 6 Light Chandelier in vintage gold leaf was prominently featured. It draws your eye, immediately making it the perfect focal point for these shots.

Custom Built Home Interior- Dining Room with a geometric wooden finish on sage walls, large windows, a gold leaf chandelier, six white upholstered chairs around centered dining table and wooden buffet table to the right.
The dining room is such an eye catching space when you first walk into the home.

This room was my favorite! I wanted these photos to embody the inviting intimacy of the dining space. Each shot is meant to highlight the design choices, especially the geometric wall design and furniture selections like the beautifully staged Cressida Buffet from Ethan Allen. Elements of this design were delicate yet had a strong personality.

Custom Built Home Interior- Angled view of Dining Room with a geometric wooden finish on sage walls, a gold leaf chandelier, six white upholstered chairs around centered dining table and wooden buffet table with gold based lamps and artwork of blue crane above.
I just LOVED the artwork paired with that wall color.

Again you can see the perfect balance of warm and cool tones in this space. The blues in the artwork tie in the rug and the cool tones of the buffet quite nicely. Contrasted, but complimented by the warmth of the wall color and gold accents.

The Peaceful Primary Bedroom Suite

Custom Built Home Interior- Bedroom with queen size bed flanked by glass bedside tables with lamps and two small windows. View into en suit master bathroom.

The softness of this design makes the space perfect for resting and relaxing. That bed looked like cloud 9 with it’s plush comforter, surrounded by the subtle blue wall color. Shooting from this angle, I was able to get a great shot of the bedroom and tease the beautiful bathroom en suite.

Custom Built Home Interior- Galley style Master Bathroom with soaker tub in alcove of windows. View of his and hers vanities.

A Home Office that makes a Statement

I photographed the custom home office last to make sure the sun wasn’t casting harsh shadows through that gorgeous statement window.

There was such great contrast in this room, especially between the dark built-in credenza and the Dynasty desk. The worn edges of the desk compared to the clean cut style of the built-ins gave a nice change. Sharp lines and opposing colors throughout the space give it a very modern feel while the desk, rug and warmer accents help to make the room more inviting.

There is so much more I could say about this space but I’ll just let the photo speak for itself.

Custom Built Home Interior- Home Office with black built-ins and statement window for parade of homes.

I’m very happy to say our client was blown away with these results. Each time I showed them a shot (pre-edited even) they gasped. It’s amazing what a difference professional photos can make (even in a pinch).

This home has already sold for apx $1.2 million by Holly Prillaman with Berkshire Hathaway.

Get a closer look in the KCS gallery- MAPLE CHASE @ BROOKBERRY FARM

And check out another favorite shoot here- DAWNING PHOTOSHOOT

If you want to have your latest project photographed by Krista, reach out!

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